When I look at so many Caribbean islands that are our neighbours, I am amazed how they have taken the tourist trade and made it into such a growing, striving industry. For some of them tourism has become one of their main sources of revenue.
I honestly believe that tourism in our country can step up and really generate huge foreign exchange (FX). The Carnival season without a doubt is that main isolated time of year when we see an influx of tourists visiting our shores in abundance. But let us face it, that is only once a year and while we may have a cruise liner docking at our sea port every now and then, that is not on a regular basis.
We must take ownership as a people and exploit this great avenue for FX, but it will take some work before we see the real benefits. Without a doubt, the tourism ministry will have to spearhead a vision of this magnitude.
With this in mind, I would like to offer some simple suggestions. First of all, connections and communication will have to be top priority. Those major cruise liners must now become our friends and a sustainable relationship must always be maintained with the view to get them to see our country as a key spot for docking.
Now for this to become a reality we need to develop attractions that the world will want to come and be part of. Our beaches need to be upgraded, not just Maracas but everywhere, being made attractive with cabanas that people can live in and walk out on the sea shores in the morning—a real Trini vacation.
Our rich history and culture need to be displayed and advertised everywhere so the world can see and admire. A thirst must be built in them that they would want to visit. It is important when they visit, meaningful tours and shows are put in place that our country with all its wealth of talent will be put on display. They must not be left to wander around the city but we guided to suitable places where, in turn, they can invest.
Another thing that is necessary if we are going to reap the real benefits that are there in tourism is citizen awareness. There are always impressions left on people’s minds when they are treated properly. Everyone likes to feel wanted. I know of individuals who vow to return to certain countries simply because of the way they we treated there.
Good service goes a long way and that is not just in the hotel. Now there are other areas that can be developed by those in authority but we must begin or strengthen what may be already existing. I am aware that it will take some doing and investment, but I sincerely believe it is the way forward and huge FX can come out of this.
Arnold Gopeesingh,
Lower saddle Road, San Juan