There is an offensive billboard advertisement posted on the west bound lane just outside Valpark. It features two women wearing bras with the word “bra leluliah”—an obvious conflation of the words bra and hallelujah. Perhaps the company thinks this is wonderful, witty and wry, but as a Christian I find the use of a sacred word to describe underwear deeply offensive.
The world Hallelujah punctuates the praise literature of the Bible which climaxes with a scene in describing all of heaven praising God with the word Hallelujah after the final defeat of evil. Consequently this word is a highly significant and important word of praise in Christian worship of all sects and denominations.
It is also particularly sad that the offensive billboard appeared during the Lenten season, a particularly Holy time for Christians where we reflect life and suffering of our Lord. I have sent two emails to the organisation to complain and am yet to receive even the courtesy of an acknowledgement.
While I agree there may be greater and more serious problems in our society, the constant drip of disrespect for religious faith will continue to undermine our nation’s moral fabric
I therefore call upon my fellow citizens, especially those who care about God and seek to worship Him in spirit and truth, to raise your voice against this insult and to boycott the company until the billboard is removed.
Darryl Thomson